TEAM A Abhinavkrishnan
Santhanu Hari
Swathisri Sitaram
ABOUT
Services
BRANDING
PACKAGING
Year
2025
Domain
Baby food
Duration
3 months
Puchkoo is a brand of ready-to-consume, organic, nutrient-rich baby purees. The product line is designed to introduce children to delicious, healthy indigenous Indian flavors using farm-fresh, locally sourced ingredients. Puchkoo aims to simplify the transition to solid foods by providing wholesome and authentic meals for babies and toddlers.
The 12-combo pack includes four different puree flavours, with three pouches of each. The packaging is designed for easy shelf display and offers stackability.
The 12-pack is ideal for people who prefer buying in bulk and storing the pouches safely. The packaging is also reusable, making it both practical and sustainable. The package also features a top pull-up handle that can be kept flat when not in use and lifted to easily carry the pack.
12 COMBO PACKAGING
The “18+ months” badge clearly shows the age group.
The Nutrition Facts and Ingredients are shown on the Back
More important and mandatory information is placed on the back
The Flavour is given on the illustration
The weight (100g) is shown at the bottom.
PRIMARY PACKAGING
PUCHKOO
"Puchkoo" is a playful, fun, and easy-to-pronounce name that resonates with the world of babies and toddlers. The name evokes a sense of warmth, care, and affection—just like the sound of a loving nickname given to a little one
PLAYFUL | ORGANIC | AUTHENTIC | NOURISHING | WHOLESOME
NOMENCLATURE
The visuals and illustrations tell the story of how the puree is made, adding a storytelling touch to the packaging. The cover features the mascot monkey, making it playful and engaging.
The 4-pack comes in a foldable, compact design that holds the puree pouches inside. It is made to be easy to carry, safe to use, and adds a fun element for parents and kids alike.
It is designed like a book to add a sense of storytelling and can also be kept as a souvenir, offering an interesting and memorable element.
4 COMBO PACKAGING